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Tolulope Olorundero

Tolulope Olorundero

Nigerian Women in Public Relations · Reduced Inequalities · Nigeria · 2024

Nigerian Women in Public Relations (NGWiPR) has been a driving force in reshaping the landscape of the public relations industry and fostering the professional growth of women in this field. Established in 2019, NGWiPR has consistently advocated for and provided growth resources to Nigerian women working in public relations and communications globally. To address the underrepresentation of women in top management and board positions within the PR and Communications field, NGWiPR has undertaken various initiatives over the past four years.

These initiatives include the publication of the global directory of Nigerian women-owned/led PR firms, which serves to bridge the gender pay gap and facilitate engagement with female PR founders. Additionally, the PR Students' Summit has exposed over 500 students to the importance of public relations as a profession while offering practical experience to outstanding female undergraduates. The Reverse Mentorship Workshop, initiated by NGWiPR, has provided a unique retooling process led by young professionals for senior practitioners, contributing to the organization's international impact.

The organization's recognition as the 2nd finalist for the Gender Mainstreaming Award by Accenture in 2021 further underscores its commitment to promoting gender equality and inclusivity in public relations. NGWiPR's annual Experiencing Public Relations Conference has served as a platform for leaders to discuss the enduring impact of public relations in their work, providing validation for the PR practice.

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